| Full-Service Advertising | Agencies that produce every type of media advertising from magazines to billboards, TV broadcast to transit, sales promotion to direct marketing. |
| Direct Marketing | Agencies that specialize in direct marketing - mainly involving Direct Mail and Direct Response print advertising. |
| Graphic Design | Agencies with Graphic Design departments that produce materials such as annual reports, brochures, product packaging, displays, and point of sale advertising. |
| Interactive | Agencies that specialize in developing websites and interactive email marketing or newsletters. |
| Marketing Communications | Agencies that provide strategic marketing and communication services to clients, but not usually advertising. This can include strategic planning and presentations that require images. |
| Motion Picture | Agencies that produce advertising to promote feature films. |
| Multicultural | Agencies that specialize in advertising to one or more ethnic or cultural groups, including Hispanic, Asian, African-American and more. While some of the work is "pick-up" from the main agency, they often have a need for original images. |
| Pharmaceuticals | Agencies that produce advertising and collateral materials targeted at doctors and health care professionals on behalf of pharmaceutical companies. |
| Public Relations | Agencies that handle media relations, investor relations, public affairs, press kits and publicity for clients. They often require photography of key executives and locations. |
| Sales Promotion | Agencies that produce materials for sales promotions such as in-store merchandising, coupons, promotional events, contests and sweepstakes. |