Popout from Frame

If you are familiar with HTML (HyperText Markup Language) and/or are using a third-party HTML editing tool (e.g. Dreamweaver) and have created your own HTML source code, you can input your own raw HTML.

Please note, you cannot use the following tags in your HTML:

Create HTML Email / Step 1: Compose Email

Click the Emailer tab to access the Emailer home page, then click Compose Email to begin building your new Email Campaign.

Create HTML Email / Step 2: Name Email

Provide a name for your Email Campaign that will help differentiate it from your other Email Campaigns. For example: June 2010 Marketing Campaign - HTML. This can be anything that you like as the name of the email is not seen by anyone but you.

Select Provide my own HTML, then click Continue to Content.

Create HTML Email / Step 3: Subject Line

Specify a subject line that will engage your recipients to open your Email. The recommended maximum length for an email subject line is 40 characters. Anything surpassing this may get cut off or be tagged as spam.

Create HTML Email / Step 4: Personalization

In this area you can:

Click to input personalization fields (example: the recipient’s first name). You may make a selection from the list below. Once you have selected the personalization field to insert, click Insert to continue.

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Click to toggle spell check.
Click to undo your last operation.

Create HTML Email / Step 5: Select Template Color

Next, select the Background color, Font color and Link color for your HTML Email Campaign. If you choose to change the color from the default selections, Emailer provides you the flexibility to select from a broad spectrum of colors or input a Hex # to match a specific color.

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Create HTML Email / Step 6: Upload HTML Code

If you have saved your HTML code into a file, click Upload HTML to select your file and upload your HTML code into your Email Campaign. Alternately, you may click inside the HTML content box and paste your HTML code.

Once you have uploaded your HTML code, click Validate HTML to ensure there are no errors in your HTML code. If you do receive an error, you must correct your code and upload it again.

Create HTML Email / Step 7: Verify Images

When your HTML code has been successfully validated, a list of your images will appear. If the image was found successfully on the web, add a checkmark to certify that you own the copyright and/or distribution rights to the image. If the image is not located on the web, you will be provided the opportunity to upload the image.

Create HTML Email / Step 8: Create Plain Text

Some recipients who cannot view HTML emails will be able to view your Email Campaign as plain text. For this reason, all emails should have a plain-text version. You can opt to use auto-generated plain text based on the content you’ve already provided, or you can choose to write your own custom plain text content.

When writing your own plain text, you can:

Click to input personalization fields (example: the recipient’s first and last name).
Click to open spell check.
Click to undo your last operation.
Click to insert the auto-generated plain text content into the text box. This plain text is based on the Email content you have specified above.
Click to clear the existing plain text.

Below is an example of a plain text message. Once you have created and reviewed your Content, click Save & Continue to Tracked Links to review the links you added to your Email Campaign.

Create HTML Email / Step 9: Review Tracked Links

From the Tracked Links tab, ensure that each of your Tracked Links have a unique name so click-through statistics can be tracked individually. Viewing the click-through rate for each individual image is important as it allows you to easily identify which of your images have yielded the highest response rate. Click-Through statistics are available to you after your Email Campaign has been sent. Clicking on View URL will open the linked page in a new browser window for testing purposes.

When you are satisfied with your selections, click Save & Continue to Delivery Options to select your ADBASE lists and send your Email Campaign.

Emailer / Create HTML Email

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